how can hockey and social media come together to do good? find out as lainey gossip interviews the mulit-talented richard loat in her latest #everydaybrilliance profile. 
 
Richard Loat, 24
Born: Dubai, moved to Canada at 9 years old
MBA Student at Simon Fraser University 
 
Lainey:
Travel seems to be a big part of your life. 
 
Richard: 
I was born in Dubai and came to Canada with parents when I was 9. Then I went to California when I was 18 with a start-up internet company. And the second time I was there I was a management consultant in San Francisco. The first time was 2008 during the ascent of Facebook. Social media wasn’t the monster it is today. It was exciting to be in that space with so much innovation in technology. Now I travel a lot with Five Hole For Food. 
 
Lainey:
Tell me about Five Hole For Food. 
 
Richard:
In June 2010, during the Vancouver Olympics, I was one of those people who showed up on Granville Street with nets and sticks and just started playing street hockey. Seeing Canadians come together at the Games was so inspiring. I had been blogging about the Vancouver Canucks on Canucks Hockey Blog http://canuckshockeyblog.com/ and wanted to meet the people across the country I’d been talking to online. And originally I just reached out to them to have a beer…and maybe crash on their couch. And I wanted to write about that, as a hockey writer, after the playoffs there’s not much to write about. So instead of forcing content, this seemed like a good idea to reach other to other bloggers. And somewhere along the way, the idea of it becoming a charity project came about. 
 
We picked 9 cities across Canada where I had relationships with other bloggers starting in Montreal. That tour raised 6000 lbs of food. 100% of what’s raised goes to the food banks. Whatever is raised in each city stays in each city. We’re keen to empower locals to raise for the community around them. 
 
At the beginning, there was no next year and we put it together fast, in 3 months. At the end of the first year, we realised there was something special and we figured, why don’t we give it another year, put in a year’s worth of planning instead of rushing through it, and see what happens.  
 
In 2011 we started in Newfoundland — 13 cities in 18 days. The result was 43,000 lbs of food. 
 
In 2012 we kept the same number cities and the same schedule and we raised 133,000 lbs of food. 
 
We are entirely volunteer run. We started with 3 volunteers and now we have a team of 50 volunteers from Vancouver to Newfoundland. Everyone on the team donates their time and no one walks away with anything other than being part of a dynamic organisation that’s going out to make change and make change quickly. 
 
We’re gearing up for our 4th tour this July — starting in St John’s ending in Vancouver. The goal this year is to raise 250,000 lbs of food.

 
Lainey:
And how did you end up at SXSW? 
 
Richard: 
I know that every year a few Canadian companies go down there and put on something that has a Canadian flavour. I reached out to a few of them and told them — hey what’s Canadian than hockey, would you like to get involved if we hosted a Five Hole For Food hockey game? Eight teams registered. And when all was said and done we raised 7,500 lbs of food for the Austin food bank.
 
Lainey: 
And you’re about to do the same in NY? 
 
Richard:
There’s a group called Canada Day International. For the last few years they’ve hosted a Canada Day celebration in London. They’re doing one in NYC this year and they asked us to participate. There’s going to be a ball hockey game in Central Park on June 29th. We’re hoping for 12 teams but there’s also a drop-in. And everything raised will go to the local food banks. 
 
Lainey: 
So when you graduate are you going to keep doing this?
 
Richard:
 There’s interest from everywhere to grow this. The success of Five Hole is that it’s sport for the food bank. I’m actually working to build teams of people around different sports. So, building subsidiaries. I’m creating an organisation called Sport For Food. Five Hole For Food would be hockey. Footie For Food would be for soccer. And so on. And I’d love to grow Footie For Food in the UK. And taking that internationally. The model is so simple, so grassroots, and that’s where success lies. People are asked to bring a hockey stick first. The emphasis is on the sport. No one is asked to bring anything more than something they can play with. They just end up bringing the food too. 
 
Lainey:
And on top of all this, you’re training for Iron Man?
 
Richard:
I used to swim for 10 years. And I was attending national swim meets. I never qualified to represent Canada. But when I decided to retire the speedo, in 2009, I was looking for something else. And the first step was running marathons. In looking for the first marathon I wanted to do — which was the Victoria marathon — I came across the Marathon Grand Slam Club which is an unofficial club for people who’ve run the marathon on all 7 continents. And the final marathon is on the North Pole. My goal right now is to compete in the Iron Man in Sweden. I’m a big fan of destination races. It’s so much more motivating to train for a race that you have to travel to. The training for Iron Man has me running and swimming and biking in different races. So I’ll also do a marathon in Amsterdam in October of this year that will prepare me for Iron Man in Sweden in 2014. I’d love to run the Great Wall Of China Marathon eventually. And one across the desert in Africa. 
 
Lainey:
Your day seems very full. When do you have time to relax?!
 
Richard: 
The definition of fun for people depends on what they get fulfilment and satisfaction out of. I’m one of the 200 ShelterBox http://www.shelterbox.org/ response team members, helping people who are displaced by earthquake and other disasters. I enjoy being able to assist people. I also enjoy connecting people and collaborating and sharing stories. I have a project blog called Project Social, hosting exciting social experiments. A couple of years ago I did 30 grinds in 30 days because I wanted to meet people and network with people online but I thought the traditional networking method was sort of broken. So I created 30 grinds in 30 days, primarily run through Twitter, where I set out to do the Grouse Grind http://www.grousemountain.com/grousegrind every day over 30 days with 30 different people. Forty-two people signed up. I believe everyone has a story to tell. And I got to listen to 42 different stories from 42 different people, while climbing a mountain. I got a chance to know these people in an environment they weren’t familiar with. It was a truly unique way to get to know people. So for fun I have a pipeline of crazy ideas like that — something as crazy as going to 2 of Vancouver’s busiest sky train stations and leaving a weighted balloon with a message: do you want an adventure? And it would be really cool to bring a bunch of strangers together and see what happens. See where the story goes. They’re kinda crazy my ideas but it really interests me to see how people interact and to interact with different people. 
 
Lainey:
So…how much time do you have for celebrity gossip?
 
Richard:
I try to keep up with celebrity gossip as much as I can. Beyoncé’s pregnant again, right?
 
Lainey:
Are you a fan of Beyoncé?
 
Richard:
I was actually kind of excited when Destiny’s Child came back briefly during the Super Bowl. I enjoyed seeing the pictures of Beyoncé from the Super Bowl that her publicist didn’t want out there. That was hilarious. 
 
Lainey: 
Favourite movie?
 
Richard:
Snatch. The perfect blend of big names, humour, and the story is incredible. I’m also one of the biggest Jason Statham fans you’ll ever find. If it has Jason Statham in it, I’ll probably watch it. But even I couldn’t make it through Crank and Crank 2. 
 
Lainey:
What’s your favourite Jason Statham movie?
 
Richard:
The Transporter. I love the French detective in it and how he and Statham interact. They were hilarious together. The third one is the best. (Lainey: I didn’t know there were 3 of them.)
 
Lainey: 
Favourite celebrity scandal?
 
Richard:
I don’t know if you can call this a scandal but Snooki getting pregnant. I was an avid Jersey Shore fan but it went downhill after the 3rd season. 
 
Lainey:
Who would play you in the movie of your life? 
 
Richard:
I’d want it to be Jason Statham but I don’t think it would be. It would probably be someone like Joseph Gordon-Levitt.
 
Lainey:
Celebrity crush?
 
Richard:
Hands down Kate Beckinsale. I fell in love with her in Serendipity and haven’t fallen out. 
  
Lainey:
What’s on your training playlist?
 
Richard: 
I’m a big fan of Swedish House Mafia. I guess right now it’s the new Daft Punk album. And anything by Calvin Harris.